AdLab Brand Leadership

AdLab is the country’s largest student-run agency, operating out of the College of Communication at Boston University. A creative incubator comprised of passionate and tech-savvy Gen Z’s, inspiring the next generation of innovative problem solvers.

As the VP of Brand, I was tasked with helping structure the AdLab brand guidelines and social media channels. While helping lead a team of students, we crafted numerous social media posts, website redesigns, and apparel designs. Below are animations, brand guidelines, and other examples of work I created to help promote AdLab’s social platforms, and in-person events and ensure a bedrock of brand guidelines to adhere to for future students. Read the full guidelines here.

My favorite thing post-Adlab has been seeing my work continue to be used by the next generation of creatives, and even seeing the work show up in the lives of other creatives I’ve crossed paths with.