Challenge: Solve a communication problem.

Solution: When tasked to solve a communications problem, I came up with the idea of Freshmark: A company creating visual expiration dates for food products through chemical reactions and color-changing stickers. The campaign consisted of a mobile app for food inquiries, stickers featuring the Freshmark check for food products, and a branding guide for the new company.

Why: The idea stemmed from previous issues I had encountered while living in my first apartment. I constantly had to throw out because I couldn't find the expiration date or information on keeping certain food items from spoiling quickly. Drawing inspiration from the Vermont motif of conserving and reducing waste, the idea of Freshmark was created.